What's in your pack?

Here's what you'll find in your course pack:

Quick Start guide, to get you started on the course.
A sturdily bound set of course modules that lies flat for ease of study. They contain detailed, practical information that guides you skillfully towards becoming a professional copywriter.
Ten copywriting assignments. Your assignments will be carefully marked with personal advice by an experienced tutor.
A stylish case that keeps all your course material.
A confidential personal profile for you to complete. It helps you assess your goals, your strengths and weaknesses, and your progress.
A study guide and planner that helps you organize your study.
Self-assessment exercises. They occur throughout the course to help you get organized for copywriting. They also check that you can tackle each type of copywriting.
Assignments from real-life small-business clients. We send you these from time to time. You don't get paid, but they give you great experience.
Course text book.
Personal career advice during the course
Free bonus! When you go to the new online edition of the course, you'll receive a free ebook, Scientific Advertising, by Claude Hopkins. Hopkins was the father of modern copywriting, and created many elements we take for granted, such as direct mail, the coupon, and much more. His words are as true to day as when they were first written.
Question and Answer sheets for you to have your queries answered.
49 Winning Ways to Promote your Service booklet. Great ideas to get you started. This booklet is not available elsewhere.

Plus! Online activities
Online edition of the course. Get all the course materials when you
register. With added bonuses that include interviews with copywriters
that you can listen to.
Online student's database. Add your name to the database, and get
in touch with other students.
Swap ideas, network, and solve problems.
Online articles
Online template for producing the perfect online promotional web page.
Just add your text and you have a sales-winning online web page letter.
Use it for clients' work, or your own publicity.
Online support - Ask a course advisor by e-mail.
Guaranteed response within two working days.
Message Board - add your questions and comments.

Free Manual

With your course you also get a free Copywriter's Manual (not available elsewhere). It contains the following items:

23 top-selling words, in six categories
16 hidden benefits that people buy (from Altruism to Style)
Choose the right word (easily confused words such as Among and Between)
Idioms - What they are, how they reduce understanding, and how to avoid them
38 key benefits
10 ways to improve clarity
10 mistakes that reduce effectiveness
The copywriter’s checklist (20 points to ensure your copy is perfect)
The creative brief (Give it to the client to make sure you both agree on what is to be done)
16 essential points to include in a brochure
13 topics for a technical brochure
180 product benefits (you'll never be stuck for something to say about a client's product)
25 benefits for business-to-business copy
31 invisible benefits
33 claims a service company can make
44 topics for a newsletter
How to layout TV and radio commercials (with specimen layouts)
33 elements you could include on a product label
Layout for presenting copy to a client
Letter to accompany a Letter of Agreement
Letter of Agreement (It means you'll get paid!)
Sample invoice
Sample Statement
Price list (How much to charge for different types of work)
Jargon-busting glossary
How to get publicity as a copywriter
A guide to copywriting law

Armed with this Manual, you'll be able to write inspirational, explosive copy. On their own, the secrets contained in this Manual could earn you the cost of the course - from additional fees and referrals from satisfied clients.

We reserve the right to improve, amend or extend the topics and pack contents mentioned here.

And when you complete the course, you'll get the following free items:

A handsome Diploma to frame and display on your wall
An 'Approved Copywriter' logo (right) to put on your website and your notepaper
A press release sent to your local newspapers (if you want). It announces that you're setting up your copywriting practice
Free membership of the Institute of Copywriting
The right to put your contact details on our copywriters' database. It could bring you work
An open reference that shows you have completed the course, and which may open doors for you
The letters Dip CW (Inst CW) after your name.