How to write better copy
Tips on linking sentences
Sentences benefit from linking words. They help the reader see how your argument flows. Here we look at some ways you can do this.
Some words let you add more information:
Also
Even more importantly
For
In fact
In addition to
Other words allow you to explain, or take the argument a stage further:
Actually
As a result
Because
Consequently
Some words let you look at the subject from a different point of view:
Above all
Although
At the same time
But
But what about
Consider
Introductory words
There are powerful introductory words and phrases:
For just one week
How many times have you wanted...
It's the only
Now
New
There are words that make it sound easy:
All you have to do
Just flick a switch
Naturally
You can put the arguments in order:
From ...to
First, second, next, and finally
Meanwhile
Next
Add detail:
For example
For instance
Make a comparison:
Some...others....
A few....many....
Or give reassurance:
You can't lose
Thousands of people have already...
At the end, call for action
To find out more
For a demonstration
For further information
For immediate details
